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Marketing Research & Analysis
What is marketing research?
According to the American Marketing Association, marketing research is the
systematic gathering, recording, and analyzing of data about problems
relating to the marketing of goods and services.
Every small business owner-manager must ask the following questions to
devise effective marketing strategies:
- Who are my customers and potential customers?
- What kind of people are they?
- Where do they live?
- Can and will they buy?
- Am I offering the kinds of goods or services they want - at the best
place, at the best time and in the right amounts?
- Are my prices consistent with what buyers view as the product's
value?
- Are my promotional programs working?
- What do customers think of my business?
- How does my business compare with my competitors?
Click
here for steps to conducting Market research.....
Click
here for information on Competitive Analysis.... Click
here for "How to research a new business idea?" from SCORE©
Public Research Sources:
Commercial Resources
- Dun & Bradstreet
- TheStreet.com
- Your bank/financial institution
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